Hands up those who thought it was going to be Lisa Ho! Maybe you were wishing for Alex Perry or perhaps Nicola Finetti or Zimmermann! Or may be, following on from Stella McCartney, you had your fingers crossed for another international fashion designer like New York based Marc Jacobs or Kenneth Cole. No, but the fashion pundits including Patty Huntington of The Sydney Morning Herald got it right and as predicted in my April 29 post, Fashion Designer Josh Goot for Target, today in their Press Release Target announced that the Australian and internationally acclaimed, award wining fashion designer label Josh Goot will be the next fashion designer for the Designers for Target collection following in the footsteps of Stella McCartney.
Now that it has been confirmed that Josh Goot will be the next fashion designer for the Designers for Target collection, two question spring to my mind. Firstly, what will the collection look like, and secondly, will this womens designer clothing collection be hot!
What will the Josh Goot for Target Collection Look Like?
So now what will the Josh Goot for Target collection look like? I spoke about this in my post Fashion Designer Josh Goot for Target on April 29 when I suggested that it will more than likely be based on the same predominantly grey marl signature shades as in previous Josh Goot collections. I mentioned that the clue to what a Josh Goot for Target collection would look like could be found in the Josh Goot collection showcased in Australian Fashion Week and on this point, in his comments during an interview with Rebekah van Druten of the ABC News: Arts & Entertainment site, "The Fashion End" Josh Goot said that "we can expect a lot of bright, fresh, young, sexy clothing. You can expect some new silhouettes from the brand, some new fabric and some new lines."
This has now been confirmed in Target's Press Release which states that "the slick modern womens wear line combines smart tailoring, great basics and sporty dresses. Goot offers signature shades of grey marl and silver, with a more sophisticated navy and black along with splashes of bright green and blue. This range takes inspiration from Josh Goot's trademark style, including key items from his current range. It features racer back tanks, leggings, pencil skirts, cardigans and blazers, easy dresses for everyday and evening, as well as the famous jersey trench coat." In the Press Release Josh Goot is quoted as saying that "we have utilised high quality blended knits and popular finishes - the result is a fresh and current look that lets the wearer feel cool and modern." And it mentions that the entire range for Target comprises Australian Merino Wool. All this sounds exciting so I can't wait to see the Josh Goot, Designers for Target collection.
Will the Josh Goot for Target Collection be Hot?
Josh Goot's designs are currently available through leading retailers including Colette in Paris, Browns Focus in London, Henri Bendel in New York and Neiman Marcus in Los Angeles. These are high end boutiques so you can imagine the prices! But soon the Josh Goot label will be available in a Target store near you.
As Josh Goot himself said when asked by Rebekah van Druten of the ABC News: Arts & Entertainment site, "The Shallow End" whether he would consider creating a collection for chain stores, "I think it's great to give a wider audience access to great clothes and great designs. I think it's really important. I think it's one of the more exciting initiatives or developments in global fashion this millennium."
The other question for me is, will the not so well known Josh Goot create the same mania and hysteria that Stella McCartney did with her womens designer clothing collection for Target ? Will Target shelves around the country be stripped bare within minutes of the arrival of the Josh Goot collection?
Well we don't have to wait too long to find out the answer to this question as the Josh Goot for Target collection, will be available in selected Target stores on June 19. Given that the clothes in the designer collection will be priced between $59.99 and $129.99 (Racer Back Tank $59.99, Pencil Skirt $59.99, Jersey Dresses $89.99, Tailored Jacket $99.99, Hooded Jacket $129.99, Trenchcoat $129.99), the Josh Goot collection for Target will be hot! Tarjay away :)
Photos from Style.com and taken by by Marcio Madeira.