Alber Elbaz, artistic director of Lanvin said that:
H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.
|Alber Elbaz, Artistic Director of Lanvin|
I recently read in New York Fashion magazine "everyone loves Lanvin while almost no one can afford it." So, so true and what about the key words in the video where Alber Elbaz says it's "not just a dress for less" it's about "H&M going luxury". Oh I can't wait.
About the collaboration and Lanvin designer collection Margareta van den Bosch, creative advisor at H&M is quoted at saying:
We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.
|Margareta van den Bosch, Creative Advisor at H&M|
The collection, designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver will be seen for the first time on the H&M website on 2 November and will be on the racks in stores in North America on November 20 followed by its worldwide release on November 23; fashionistas, if you haven't before, then this really isn't too long at all to wait to own a little piece or your own collection of this coveted luxurious French designer label!!!
Lanvin for H&M - The CollectionThe designer collection will include both a 30 piece collection of womenswear and a 25 piece collection of menswear. In terms of the womenswear collection, I'm hoping that it will be as classy, sophisticated and super chic as Lanvin is well known to be and looks like it will be given that Margareta van den Bosch, creative advisor at H&M has said that "it is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men." Does the video above from the Lanvin, Fall Winter 2010/2011 Fashion Show for women give us any clues? Am I dreaming? Although I'm personally not into the big coat or jacket look, don't you just love the Fall designer clothes, oh the styles, the fabrics, the colors, and of course the designer shoes and designer handbags aren't they just hot, hot, hot!!! H&M, bring it on....lol. If you're hot for Lanvin and who isn't, then you'll really be looking forward to seeing this much anticipated collection.
See Update: Lanvin for H&M