Stella McCartney for Target

Today, Friday 29 October, Target Australia released its latest Designers For Target Collection and it's the second time that this collaboration is with Stella McCartney. With the overwhelming response to the 2007 Stella McCartney for Target collection (see Stella McCartney Designer Discount Clothes on Target), in fact their were riots at some store locations, there can be little doubt that this second Stella McCartney for Target range will be very popular with Australian fashionistas.

Stella McCartney for Target, Heavy Lace Embroidered Strapless Dress (Nude)

Whereas the first Stella McCartney for Target collection primarily had a daywear focus, this second Stella McCartney for Target collection has definitely more of an evening wear pitch with affordable and well-tailored pretty cocktail dresses and feminine lace and satin separates, tulip skirts, blazers, cropped cigarette pants and skinny jeans in simple colour palettes and neutral shades.

The apparel range in this designer collection includes the luxe looking Heavy Lace Embroidered Strapless Dress (see image above) available in Black and Nude ($229), the very pretty Lace Dress (see first image below) available in Black and French Blue ($199) and the Bow Gathered Detail Dress (second image below) available in Black, Felicia and Petunia ($149).

Stella McCartney for Target Lace Dress (Black)

Stella McCartney for Target Bow Gathered Detail Dress

I love the outfit shown in the following image and featuring the Stella McCartney for Target Collarless Jacket in Ivory ($199), the Lace Tee Shirt in Black ($129) and the Tight Mesh Insert Trouser in Black ($99). The Stella McCartney Collarless Jacket is also available in French Blue and the Lace Tee Shirt in Felicia and Ivory.

The Stella McCartney for Target Collarless Jacket (Ivory), the Lace Tee Shirt (Black) and the Tight Mesh Insert Trouser (Black)

Other pieces in the Stella McCartney for Target apparel collection I like include the Jacket With Collar Worn Up (see first image directly below), available in Black and Navy ($179) and the sophisticated and chic Sequin Knit Sweater (second image below) available in Black and Nude ($149).

Stella McCartney for Target Jacket With Collar Worn Up (Black)

Stella McCartney for Target Sequin Knit Sweater (Nude)

The 2010 Stella McCartney for Target collection also includes 21 accessories including a number of handbags, totes ($99) and clutches ($69), bangles and headbands. There's a large tote bag in Black or Off White priced at $99 and a framed clutch in Black and Off White priced at $69. I do like the look of the framed clutch in black as shown in the image below.

Stella McCartney for Target Frame Clutch in Black

The collection, featuring Stella McCartney's signature style, includes a total of 42 pieces with items from Stella's recent ranges as well as garments created exclusively for Target. To see the full collection visit Stella McCartney, Designers for Target. As was the case with the first Stella McCartney for Target collaboration, although a limited collection, what I like about this Stella McCartney collection is that even with a few garments, say a couple of jackets and tops, a pair of designer jeans, and a skirt or two, you can easily mix and match to create a number of very different, sassy and chic, designer fashion outfits. 

The range looks impressive and reports coming in already indicate that this Stella McCartney for Target collection will be a designer fashion sale sell-out at Target stores around the country as it was in March 2007 for the first Stella McCartney for Target release.