Wednesday, June 15, 2011

Zara Opens in Melbourne Australia

The press have reported the frenzied launch of the Spanish clothing giant Zara in Australia as "Zara fever" (see the news.com.au article Zara fever: 'Never seen anything like it'). We first saw it back in April when Zara opened its first store in Australia at Westfield Sydney in Pitt Street and today it was Melbourne's turn with Zara opening in Bourke Street.

For this store opening Zara wasn't taking any chances so it flew in extra staff from overseas to handle the anticipated crowds. And a crowd there truly was when fashion craving Melbournian fashionistas, both men and women, waited in queues all day, some for up to nine hours before the store opened. They waited and waited for their turn to bag some of the opening Zara fashion bargains. It was like the Boxing Day sales! Even with a limit of ten items per customer, the shelves of classic dresses, coats, jeans and knitwear were quickly cleared but routinely replenished. As what happened at the Zara opening in Sydney, it didn't take long at all, in fact within a few minutes of opening, most of the shelves had been cleared. There is little doubt that the long queues will be back tomorrow.

Queues of Fashionistas at the Zara Opening | Sydney | Australia | Zara | Fashion | Clothing | Shoes | Handbags
Queues at Zara Opening in Australia

This is really all amazing when you consider that other fashion retailers around the country have shown poor sales results so far in 2011 and some, for example Colorado, even closing down. But what's all the fuss about when it comes to Zara? Simple! Zara means the latest and affordable, fashionable clothing.

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15 comments:

  1. One of the best store ever :P

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  2. Today's focus is on the comprehensive studies of the need for congestion pricing in Melbourne Australia and the difficulty in getting public support for that.

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  3. the arcticle is very usefully ,so amazing when I consider it

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  4. thank you for sharing the articles

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  5. amazing when I consider it

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  6. The difficult for congestion pricing is global ;(

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  7. WOW! this is very good new and very good post....


    thanks to share,

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  8. You complete a big wish of many spectators of Australia. thanks for sharing it with me.

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  9. Love love love Zara!!

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  10. The subject is really attractive. Congratulations to the writer of the blog... Thanks for this insightful post. The info I have gained from your blog is truly encouraging!

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  11. This is a real good news for those people who are waiting for ZARA collections.

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  12. Chester Wilson4:39 AM

    I found this is very interesting blog, I like it....



    thanks to share,
    www.leathericon.com

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    Replies
    1. Lots of thanks to ZARA !!!!

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  13. I am glad I can avail Zara here in Melbourne. They have a great collection of ladies wear and plus size fashion outfits.

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