Zara Opens in Melbourne Australia

The press have reported the frenzied launch of the Spanish clothing giant Zara in Australia as "Zara fever" (see the news.com.au article Zara fever: 'Never seen anything like it'). We first saw it back in April when Zara opened its first store in Australia at Westfield Sydney in Pitt Street and today it was Melbourne's turn with Zara opening in Bourke Street.

For this store opening Zara wasn't taking any chances so it flew in extra staff from overseas to handle the anticipated crowds. And a crowd there truly was when fashion craving Melbournian fashionistas, both men and women, waited in queues all day, some for up to nine hours before the store opened. They waited and waited for their turn to bag some of the opening Zara fashion bargains. It was like the Boxing Day sales! Even with a limit of ten items per customer, the shelves of classic dresses, coats, jeans and knitwear were quickly cleared but routinely replenished. As what happened at the Zara opening in Sydney, it didn't take long at all, in fact within a few minutes of opening, most of the shelves had been cleared. There is little doubt that the long queues will be back tomorrow.

Queues at Zara Opening in Australia

This is really all amazing when you consider that other fashion retailers around the country have shown poor sales results so far in 2011 and some, for example Colorado, even closing down. But what's all the fuss about when it comes to Zara? Simple! Zara means the latest and affordable, fashionable clothing.

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